LiveWire spent seven weeks in August and September recording six episodes of CTV’s new blockbuster music series “The Launch” at Commercial Studios in Scarborough. The executive producer, Scott Borchetta (manager of Taylor Swift and Florida-Georgia Line) enlisted a musical mentor and a producer for each episode, taking five contestants and narrowing it down to two, then having them record a song written by a top Nashivlle songwriter. Each of the two finalists then perform the song in front of a live audience, and the winner will have the song released on Borchetta’s label, Big Machine Records.
Mentors included Fergie, Ryan Tedder, Julie Michaels, Nikki Sixx, Boy George and Shania Twain. Some of the guest producers were Stefan Moccio, Dan Huff, and Busbee.
The show airs in January nationwide on CTV.